customers of our products and services. This is effective from 1st January 2021. We are compliant to the best of
our knowledge with the EU General Data Protection Regulation (GDPR) and the
Privacy and Electronic Communications Regulations (PECR) and follow the guidance of the UK
Information Commissioner's Office (ICO).
1. About Applied Computer Concepts Ltd and HIARCS
Applied Computer Concepts Ltd was established in 1991 and is registered with the UK Government at Companies House (registration number 02622033). Companies House is the United Kingdom’s registrar of companies.
Applied Computer Concepts Ltd. is also registered (registration reference A8286364) with the UK Government Data Protection organisation known as the Information Commissioner's Office (ICO).
Applied Computer Concepts Ltd. has a long and strong reputation for providing
premier chess software to chess players and enthusiasts. Our principle activity
is the development of World Class chess software under the brand name of HIARCS.
Your privacy is important to Applied Computer Concepts Ltd. and its brand HIARCS ("HIARCS" or "we" / "us"). We want to make sure that you have a positive experience of HIARCS products now and in the future. Protecting your privacy and your personal data is important to us.
We use partners like MyCommerce who are based in Germany to collect payments for our products, delivery of licenses by email and they deal with email interaction on the product purchase.
We do not collect and store information that can be used to personally identify visitors to our Web sites. We do not use internet cookies in any way so your privacy is maintained when visiting our website.
If you have questions or concerns regarding this Privacy
Policy, you should first contact our Data Protection Officer, Mark Uniacke, by writing an email to:
3. Website Links
Purchases of HIARCS products are made through the service supplied by MyCommerce (A Digital River company) who maintain a secure ecommerce service for
the purchase and delivery of software products via email and downloads.
You can access our Web site home page and browse our site without disclosing personal data, although the web server does need to use the IP address supplied in the request to respond with the web page requested - this information is not retained.
When and if you choose to purchase one of our products we direct you to the MyCommerce service (a Digital River company) web site who collect your payment and process your personal details to fulfil your order. We do not collect or store any of your personal financial details whatsoever.
When you place an order with MyCommerce they process your name, e-mail address and registration details that you provide for the product purchase in question. That processing is performed by MyCommerce and not Applied Computer Concepts Ltd.
We may occasionally ask MyCommerce to resend your registration email to you
on your explicit request. We do not collect, hold or process your personal/financial data, that is the
purpose and function of the MyCommerce service.
HIARCS Chess servers provide chess data to our products such as HIARCS Chess
Explorer. All HIARCS products which access our chess servers give you the
option to prevent the product accessing our chess servers. In HIARCS Chess
Explorer this is found in the Preferences:Advanced dialog.
The data the server processes is never shared by us with any third-party and cannot be used to identify you personally. While chess data is non personal we recognise your chess work is private to you. We do not record which chess positions a user of our chess servers access so you can be assured your analysis work is private.
Were we to introduce a service for the customers to share their chess
analysis with other customers and in return see a database of shared chess
information this will only be done with your explicit clear opt-in permission.
6. Product updates and upgrades
When you purchase a product and supply your name and email address to MyCommerce they need to use the email address you supply to fulfil the initial product delivery as well as provide emails on product service and updates. All emails MyCommerce send to fulfil the purchased product with license keys or login & passwords have the lawful basis of contract and hence you cannot opt-out of being sent these emails unless the contract is cancelled.
Subsequent emails you may occasionally solicit to request information about
our products would be responded to under the lawful basis of legitimate interests. You can at anytime opt-out of
receiving emails from us by emailing us at
or send an email
with your request.
7. Electronic Newsletters
We do not send electronic newsletters to customers from the EU.
Outside the EU you may opt-in to receive general promotional or marketing information about
HIARCS products from us. We provide you the opportunity
to opt-out of receiving promotional or marketing information from us in
every newsletter email we send you.
You may opt out at any stage by emailing us ()
a request to remove your email address from our marketing email lists, or
replying to the emails we send with your request. Once you
opt-out, you will no longer receive further promotional or marketing information
from us. You will have the opportunity to opt-in again on our website where we
allow opt-in by email confirmation.
8. Individual rights
Under GDPR an individual may have the following rights:
If you wish to exercise any of these rights please contact with your request, we will respond to requests without undue delay and within one month of receipt of the request allowed under GDPR. This period may be extended by a maximum of two months depending on the complexity and number of requests.
When you exercise any of the above rights we first have to establish your identity. The GDPR regulation explicitly enables controllers to require data subjects to provide proof of identity before giving effect to their rights. This helps to limit the risk that third parties gain unlawful access to personal data. However, the GDPR does not oblige controllers to seek out information to identify data subjects. Under the GDPR the controller is exempt from its obligation to comply with certain rights of data subjects if it cannot identify which data in its possession relate to the relevant data subject.
The right to object does not apply to personal data used under a lawful basis of contract. The right to object does not apply to consent but the right to withdraw consent is applicable.
9. Notification of Changes
changes in this area of our Web site. If there is a material change in our
privacy practices, we will indicate on our sites that our privacy practices have
changed. We will provide the new policy on our site and additionally we
will provide a link to the old privacy statement. You can read our previous
"generally I use
HIARCS." - Five time World Chess Champion
Vishy Anand, in a recent interview when asked what chess program he uses to
World Chess Champion, Vishy Anand, used "Powerful" HIARCS machine in preparations for his 2010 & 2012 world title matches
"This level of service is one other big reason to buy HIARCS." - John Jackson
† Highest performance
reached depends on computer used.
Computer Chess Software
with world class chess engine playing strength.