This policy applies to users of our website and customers of our products and
services, and is effective from 25th May 2018. We are compliant to the best of
our knowledge with the EU General Data Protection Regulation (GDPR) and the
Privacy and Electronic Communications Regulations (PECR) and follow the guidance of the UK
Information Commissioner's Office (ICO).
1. About Applied Computer Concepts Ltd and HIARCS
Applied Computer Concepts Ltd was established in 1991 and is registered with the UK Government at Companies House (registration number 02622033). Companies House is the United Kingdom’s registrar of companies.
Applied Computer Concepts Ltd. is also registered (registration reference A8286364) with the UK Government Data Protection organisation known as the Information Commissioner's Office (ICO).
Applied Computer Concepts Ltd. has a long and strong reputation for providing
premier chess software to chess players and enthusiasts. Our principle activity
is the development of World Class chess software under the brand name of HIARCS.
Your privacy is important to Applied Computer Concepts Ltd. and its brand HIARCS ("HIARCS" or "we" / "us"). We want to make sure that you have a positive experience of HIARCS products now and in the future. Protecting your privacy and your personal data is an important aspect of the way we run our business on-line and off-line.
Personal data is information that can be used directly or indirectly to identify an individual. This personal data includes information such as your e-mail address and name etc.
The purpose of collecting and using your personal data is to fulfil your order, provide product service, support and updates as well as discounted upgrades to you. We use partners like MyCommerce to collect payments for our products and email services to deliver emails and newsletters where we need to use your email address and name. We do not share your personal data with third parties.
We do not collect and store information that can be used to personally identify visitors to our Web sites without their explicit consent.
Users and customers of our website, servers and products are technically
known as data subjects under data protection regulations.
3. Website Links
Purchases of HIARCS products are primarily made through the service supplied by MyCommerce (A Digital River company) who maintain a secure ecommerce service for
the purchase and initial delivery of software products via email and downloads.
You can access our Web site home page and browse our site without disclosing personal data, although we do need to use the IP address supplied by your browser to respond with the web page requested.
When and if you choose to purchase one of our products we direct you to the MyCommerce service (a Digital River company) who collect your payment and process your personal details to fulfil your order. We do not collect or store any of your personal financial details whatsoever.
When you place an order we process your name, e-mail address
and registration details that you provide for the product purchase in question. We use this contact
information to provide product support, updates and upgrade information
electronically, primarily by
email. We use your name and email to keep you updated about the product you
purchased. We do not collect, hold or process your financial data, that is the
purpose and function of the MyCommerce service.
HIARCS Chess servers provide chess data to our products such as HIARCS Chess
Explorer. All HIARCS products which access our chess servers give you the
option to prevent the product accessing our chess servers. In HIARCS Chess
Explorer this is found in the Preferences:Advanced dialog.
The data we process and store is never shared by us with any third-party. While chess data is non personal we recognise your chess work is private to you. We do not record which chess positions a user of our chess servers access so you can be assured your analysis work is private.
Were we to introduce a service for the customers to share their chess
analysis with other customers and in return see a database of shared chess
information this will only be done with your explicit clear opt-in permission.
When you purchase a product and supply your name and email address we need to use the email address you supply to fulfil the initial product delivery as well as provide emails on product service, updates and upgrades. All emails sent to fulfil the purchased product with license keys or login & passwords have the lawful basis of contract and hence you cannot opt-out of being sent these emails unless the contract is cancelled.
Subsequent emails to give information about the product options, updates and upgrades are sent
under the lawful basis of legitimate interests and existing customers
may receive emails about the same product family under PECR. You can at anytime opt-out of
receiving updates and upgrades by email by emailing us at
or using the
link we provide in email communications or replying to the emails we send with
your request. Please be
aware if you choose to not be contacted we will not contact you with any update
or upgrade information and you will not be given upgrade discounts at the time
of major product upgrades.
You may explicitly opt-in to receive general promotional or marketing information about
HIARCS products from us. We provide you the opportunity
to opt-out of receiving promotional or marketing information from us in
every newsletter email we send you.
You may opt out at any stage by emailing us ()
a request to remove your email address from our marketing email lists, or
replying to the emails we send with your request. Once you
opt-out, you will no longer receive further promotional or marketing information
from us. You will have the opportunity to opt-in again on our website where we
allow opt-in by email confirmation.
8. Individual rights
Under GDPR an individual may have the following rights:
If you wish to exercise any of these rights please contact with your request, we will respond to requests without undue delay and within one month of receipt of the request allowed under GDPR. This period may be extended by a maximum of two months depending on the complexity and number of requests, in the unlikely event this was the case you would be informed about this within one month.
When you exercise any of the above rights we first have to establish your identity. The GDPR regulation explicitly enables controllers to require data subjects to provide proof of identity before giving effect to their rights. This helps to limit the risk that third parties gain unlawful access to personal data. However, the GDPR does not oblige controllers to seek out information to identify data subjects. Under the GDPR the controller is exempt from its obligation to comply with certain rights of data subjects if it cannot identify which data in its possession relate to the relevant data subject.
The right to object does not apply to personal data used under a lawful basis of contract. The right to object does not apply to consent but the right to withdraw consent is applicable.
9. Notification of Changes
changes in this area of our Web site. If there is a material change in our
privacy practices, we will indicate on our sites that our privacy practices have
changed. We will provide the new policy on our site and additionally we
will provide a link to the old privacy statement. You can read our previous
"generally I use
HIARCS." - Five time World Chess Champion
Vishy Anand, in a recent interview when asked what chess program he uses to
World Chess Champion, Vishy Anand, used "Powerful" HIARCS machine in preparations for his 2010 & 2012 world title matches
"This level of service is one other big reason to buy HIARCS." - John Jackson
† Highest performance
reached depends on computer used.
Computer Chess Software
with world class chess engine playing strength.